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I like a regular 8.5″x11″ trifold brochure. It’s a great size for holding just the right amount of information, but small enough to be easily distributed. It can also be mailed fairly easily. I usually design at least one trifold brochure per week. I always start with the same templates. One Photoshop document for the front/outside and one for the back/inside. I then place these into an InDesign document that has guides already setup. You can download these trifold brochure templates if you think they might be useful. Included in the download:

• One Adobe InDesign document
• One Adobe InDesign template
• Two JPEG images with guides(Adobe Photoshop)
• Two Adobe Illustrator documents

Above are two diagrams of where to set your folding guides in your graphics program. By “folding guides” I mean where the brochure will be folded once it’s printed. I prefer to set the guides as such for an 8.5″x11″ trifold brochure in order to allow for the inner fold and to prevent bunching during production. Basically there is a sixteenth inch(.0625″) difference between the front/back panels and the panel that will be folded inside. Some printers actually trim this sliver of paper from the final printed piece before in goes to the folding machine. You should always check with your printer before you start your project and ask questions. This will save time and potentially costly mistakes.