mind mapping for logo design

Mind mapping and my logo design process

Robert Lane General, Logo Design Leave a Comment

You can read about my complete logo design process, but I am producing this blog article to help current and future clients understand step two of that process. I picked up mind mapping from a famous logo designer. Once a detailed design brief is completed then I begin scratching out words in a mind map tree. Basically brainstorming and writing at the same time. I’ll usually start with words directly from the brief and consider as many synonyms for these …

Robert LaneMind mapping and my logo design process